The MOVR mobile app digitally delivers custom-built programs to help prepare for an event, challenge, or any other fitness outcome.
The MOVR team wanted to create an informative and engaging website that better showcased their product’s services and capabilities, with a specific focus on marketing to companies and event organizations.
The goal of this project was to create an online resource where users could discover further information about the product, and have the ability to contact the mobile app owners directly. I began with competitive research and stakeholder interviews to understand how users would view, consume and convert through the website redesigh. My findings helped create a user-focused website that has the potential to grow as the APP continues to evolve
I was responsible for the design of the MOVR responsive website. I did the research, Information Architecture, design and WordPress theme development.